Monday 05th of January 2009

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Tick Yes Marketing Case Studies

Here is a selection of Case Studies from Tick Yes' extensive range of successful online and interactive marketing programs.

Unilever– Online Promotional Campaign

Maximise results from Woolworths national account promotion using interactive and online marketing.

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Objective

Maximise results from Woolworths national account promotion using interactive and online marketing

Tools Used

Promotional website; email marketing; online advertising; SMS marketing

Results

  1. 1. Rexona achieved its highest ever market share during promotional period
  2. 2. 66% of consumers who entered via the web only found out about the promotion from online marketing / advertising

Galderma / Benzac AC – Online Promotional Campaign

Increase the exposure of pharmacy only acne preparation Benzac AC to the 13-18 year old market.

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Objective

Increase the exposure of pharmacy only acne preparation Benzac AC to the 13-18 year old market.

Tools Used

Online Promotional website; email marketing; online advertising; SMS marketing

Results

  1. 1. Benzac is growing 10 points faster than the overall market; Tick Yes’ promotions are Benzac’s only major marketing activity
  2. 2. Active exposure to 59.3% of entrants who had not used Benzac before
  3. 3. 63.6% opt-in rate with no incentive
  4. 4. 652% greater response to online advertising than industry average

OSRAM – Incentive Program

Increase sales of OSRAM products in their largest wholesaler, Rexel.

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Objective

Increase sales of OSRAM products in their largest wholesaler, Rexel

Tools Used

Online Promotional website; email marketing; SMS marketing; Point of Sale; Direct Mail

Results

  1. 1. Overall OSRAM sales margins in Rexel up 4%
  2. 2. 4 months sales of $4.6million vs. previous 12 months sales of $10million

Beckman Coulter – 1-to-1 Marketing

Trial new method of communicating directly with key target market and ensure high download of Research Grant applications.

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Objective

Trial new method of communicating directly with key target market and ensure high download of Research Grant applications

Tools Used

Email marketing

Results

  1. 1. Very high open rate and download of applications
  2. 2. $150,000 of product sales directly attributable to Tick Yes email campaign

Nu Skin Enterprises – Reward & Recognition Campaign

Create a cost-effective marketing program that achieved sales and created loyalty amongst their distributor audience.

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Objective

Create a cost-effective marketing program that achieved sales and created loyalty amongst their distributor audience

Tools Used

Direct Mail, Marketing Website, Email marketing

Results

  1. 1. Increased active customer growth from 0.5% to 8%
  3. 2. Number of Customers/Distributors who have placed an order in the first month of sign-up increased by 57% since the program’s launch

RetireInvest – Lead Generation Campaign

Reduce the average cost of lead acquisition.

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Objective

Reduce the average cost of lead acquisition

Tools Used

Marketing Website, Online Advertising

Results

  1. 1. Reduced average acquisition cost of by 55%
  2. 2. Increased the expected sign-up rate by 95% using Online Marketing eStrategies

Sony Pictures Home Entertainment – Database & Sales Build Campaigns

Leverage in-store promotions online to build opt-in databases.

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Objective

Leverage in-store promotions online to build opt-in databases

Tools Used

Promotional Websites, Online Advertising, Email Marketing

Results

  1. 1. Sales increased on average 30-50% compared to previous non-leveraged promotions
  2. 2. Promotions generated massive opt-in email / SMS databases broken down by key consumer preferences
  3. 3. Between 25,000-40,000 viral marketing emails sent per activity

Galderma / Cetaphil – LT Database & Sales Build

To drive sales and create greater loyalty from fickle consumers in a highly price driven market.

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Objective

To drive sales and create greater loyalty from fickle consumers in a highly price driven market.

Tools Used

Marketing website; Email Marketing; Online Surveys

Results

  1. 1. Interactive website adopted a market leader stance in providing relevant consumer information
  2. 2. Leveraged other marketing activities to create large opt-in database from scratch; 50% the size of Cetaphil’s USA database
  3. 3. Created on-going email relationship with consumers
  4. 4. Since program implementation, Cetaphil has become the fastest growing skincare in the highly competitive pharmacy market

Eli Lilly - Online Acquisition Campaign

Create an opt-in email database of people with an interest in bi-polar disorder.

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Objective

To form relationships & a deeper understanding of the needs of people who have an interest in depression, anxiety & bi-polar disorder.

Tools Used

Search Engine Marketing, online registration; email marketing; online survey

Results

  1. 1. The rate of sign-ups far exceeded expectations
  2. 2. Very high opt-in rate with no incentive
  3. 3. Very high survey completion