Simple and thoughtful design makes business sense
Tick Yes Marketing
At Tick Yes, strategy is at the heart of everything we do. Creating cutting edge interactive websites, online promotions, email / mobile marketing campaigns, database programs and effective brand communities is just part of what we do. It’s the many years of experience we have in creating superior strategies that successfully integrate with your other marketing activities that makes us unique.
Benefits for you
- You work with senior marketers with over 40 years combined experience
- We understand how you work and what you need to deliver
- What we implement are proven strategies that work across a range of businesses & industries
- Most organisations are barely aware of the power of the programs we offer our clients
- Systems in place to provide optimal customer service
What can you expect from Tick Yes?
As a Tick Yes client we help you to capitalize on the current explosion of online social networking. We design and build to create interactive websites and brand communities that create deeper one-to-one relationships with your customers. These interactive platforms result in greater brand relevance and awareness, increased sales and profits and promote long term customer loyalty.
Unlike traditional marketing strategies which start from the client’s needs and work forward, at Tick Yes we develop our interactive marketing strategies from the perspective of the client’s end-customer and work back. This means we’re focused on what the consumer wants not on what the industry wants – that makes a lot of sense.
As a Tick Yes client you will work with senior marketers with over forty years combined experience. The strategies they recommend and implement have been trialed and proven across a vast range of organisations and industries.
The bottom line is that with Tick Yes you will simply experience greater value from your interactive marketing investment.
- Increased sales / profits
- Reduced costs per customer acquisition / retention
- Establish and build opt-in customer databases
- Stronger trade relationships
- Greater value from marketing investment
How does Tick Yes work?
At Tick Yes we begin by getting a comprehensive understanding of your market and your marketing objectives. We review your existing marketing activities and the needs of your key stakeholders. We create and implement a customized interactive marketing strategy based on your marketing objectives and implement the most suitable and effective solutions to ensure its success. We test, measure and improve – if necessary – at every stage. After helping you to achieve deeper relationships with your customers, Tick Yes offer ongoing services to help you maintain and build on these relationships.
- Work to understand your objectives, market environment and other essential considerations
- Review your existing marketing activities and understand the needs of your key stakeholders
- Use optimal eStrategies and tools
- Establish or strengthen stakeholder relationships
- Test, measure and improve - if necessary - at every stage
- Maintain contact with your customers to continue building relationships
Client Testimonials
In the News
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Media Releases
Create a cost-effective marketing program that achieved sales and created loyalty amongst their distributor audience.
- Bayer and Tick Yes launch online community website in Australian marketing first
Bayer and Tick Yes launch online community website in Australian marketing first
13 June 2008Bayer has announced the launch of A Pampered Life - a fully featured online community website for period pain medication brand Naprogesic. The website, a Tick Yes project, represents a breakthrough in Australian marketing as the first online branded community for women.
A Pampered Life provides an online space for women aged 18 to 35 to share their stories, read and comment about fashion, events, lifestyle, travel, family and health and enter competitions. By signing up as members, users are able to contribute their own blog articles and upload images.
While internationally, marketers have leveraged off the growing popularity of Web 2.0 social networking sites such as facebook and MySpace, according to Tick Yes director, Peter Applebaum, Australian marketers have lagged behind in using the powerful and cost effective marketing tool of the online community.
“Most brand websites that have been designed to interact with customers provide little more than an online ‘suggestion box’,” Peter said.
“Naprogesic’s A Pampered Life website is unique in Australian brand marketing because it creates a platform for communication between its individual audience members, rather than simply a dialogue between the brand and the consumer,” he said.
Peter says that while some Australian brands have experimented with social networking in the way of branded applications and social media advertising, Naprogesic is the first to create its own branded community.
“Bayer’s vision for A Pampered Life goes beyond simply piggy-backing on Facebook or MySpace. The value for Naprogesic is that thousands of consumers will choose to have an ongoing relationship with the brand because A Pampered Life offers something unique. You just don’t get that level of cut through using traditional media,” Peter said.
Natalie Acevski, Brand Manager at Bayer Australia, says the driving idea behind A Pampered Life is that, using the tools of Web 2.0, it will provide a daily destination for women to read and comment about topics that are important to them and share their own stories with others.
“Naprogesic believes all women deserve to be pampered. A Pampered Life gives women the opportunity to learn and grow, have some fun and be part of a community of like-minded women,” Natalie said.
A Pampered Life can be found at www.apamperedlife.com.au.
About Tick Yes Pty Ltd and Peter Applebaum:
Peter Applebaum founded Tick Yes, an interactive and online marketing agency, in 2001. His vision was to use the powerful tools digital technology has to offer to achieve traditional marketing objectives. Tick Yes specialises in interactive marketing programs including websites, email campaigns and online
- CPG Online Marketing Research - CPG Marketers Turn to Online & Interactive Marketing
CPG Online Marketing Research
16-Aug-2007A new survey released by interactive marketing company, Tick yes, reveals a trend among Consumer Packaged Goods (CPG) marketers to move more of their advertising budgets towards internet and interactive marketing.
In March and April of this year, 517 marketers from Australian CPG manufacturers, including Energizer Australia, Johnson & Johnson Pacific and Kellogg's, were surveyed by Tick Yes on their opinions of current trends, challenges facing the industry and advertising effectiveness.
65% of CPG manufacturers confirmed that mainstream media advertising isn't as effective in reaching their customers as it was five years ago while 83% believe that online and interactive marketing will become an increasingly important marketing tool.
Tick Yes Director, Peter Applebaum explains, "CPG manufacturers face increasing competition from premium house brands/private labels which are forcing their products off the shelves." 60% of respondents to the Tick Yes survey believe that retailers are hindering their ability to market their products. At the same time, 77% of marketers say that it has become more difficult to reach and influence their consumers.
Peter Applebaum continues, "To fight back, CPG marketers will be directly engaging their consumers using one-to-one interactive marketing techniques which by-pass retailers." 68% of respondents believe that this strategy will protect and grow their brands.
Results of the Tick Yes survey mirror a world-wide trend by marketers across all industries to move marketing budgets towards internet advertising.
For additional information about the survey, or a copy of the white paper summarising the survey "Consumer Packaged Goods Marketers' Attitudes to online Marketing & Industry Trends", please contact Peter Applebaum on 02-9281 1960 or email info@tickyes.com.
The Tick Yes Team
Director: Peter Applebaum
Peter’s unique experience across several marketing disciplines helps him to better understand the needs of clients. After completing a Bachelor of Commerce (Marketing) from the University of NSW, Peter started his career as a FMCG marketer with ETA Foods. Following that were executive roles in advertising, research with AC Nielsen and Direct/Promotional/Loyalty Marketing.
Prior to starting Tick Yes in January 2001, Peter worked as the Director of Sales for www.olympics.com and www.telstra.com, two of the biggest websites ever built in Australia.
Account Director: Candice Steffensen
Candice has held a number of roles in account management and marketing, having worked supplier and client side within the insurance, conference and online information delivery industry.
She holds a Bachelor of Arts majoring in Communication (Journalism) from UTS. Her qualifications and experience combined with her passion for quality client service are ideally placed to fulfil client expectations.
Her breadth of experience incorporates ‘through the lines’ campaigns, management of multi national accounts and project delivery. Candice is an accomplished account management professional committed to delivering quality service.
Account Manager: Gabriela Freire
Gabriela's academic qualifications - a Bachelor of Fine Arts and a Post Graduate degree in Business Management with a Marketing major - combined with her extensive account management experience and personal integrity mean that Tick Yes clients are in good hands. Previous roles have been with software developers, management & marketing consultants.
Originally from Brazil, Gabriela speaks five languages. She sees her primary role as understanding and meeting clients’ needs efficiently and effectively.
Marketing Executive: Shirley Tat
Shirley is a Bachelor of Business Graduate at the UTS double majoring in Marketing & Advanced Advertising. She is experienced in client servicing and internal and external project management. Shirley is well versed in the field of electronic commerce, online marketing and database management.
Director, Business Development: Susan Werkner
Susan has had extensive experience in marketing, online marketing communications and business development both in Australia and the US. Susan has worked with many of Australia’s largest corporates including Westfield, Goodman Fielder, Macquarie Bank, Pacific Brands, Sigma, Virgin Blue, Woodside Petroleum, Fosters, and Suncorp.
Based in New York for 4 years, Susan was VP Business Development for New York based ad agencies before returning as Garuda Airlines Account Director (Jakarta) for Foote Cone & Belding Advertising. Prior to that Susan worked as a Product Manager for CSR & Polacup.
Susan graduated with a bachelor of commerce from the University of NSW and a Master of Business Administration from Macquarie Graduate School of Management.
Business Development Executive: Ryan He
Ryan joined Tick Yes with a business and retail background, starting his career in accounting and fashion retail. He is a passionate professional experienced in client servicing and dedicated to customising optimal strategic online marketing solutions for clients of all sizes and industries. Ryan is currently undertaking a Bachelor of Commerce with a double major in Marketing and Finance at UNSW.
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